Build a Marketing Engine That Brings in Leads Consistently

Stop guessing your marketing. In this hands-on 2-day workshop,

you’ll clarify your message, build content that converts and create

a simple, repeatable marketing system you can actually stick to.

If 2025 Felt Messy… Let’s Fix That

Spend 4 transformational days with Janine Allis & Matt Purcell, where you’ll strengthen your foundations, understand your people and customers more deeply, and build a marketing system that brings in consistent results.

2 DAYS WITH YOUNG ENTREPRENUER OF THE YEAR, MATT PURCELL

DURING THIS 2-DAY COURSE you'LL:

  • Build a clear, confident brand message

    You’ll refine who you are, who you serve and how to communicate your value so customers instantly “get it.” No more vague messaging or overthinking what to say.

  • Create content that actually converts

    Matt will show you the frameworks he uses with top brands to create natural, compelling content — even if you’re not confident on camera or feel awkward promoting yourself.

  • Develop a simple, repeatable marketing engine

    You’ll map out the campaigns, activities and rhythms that consistently bring in leads, without the overwhelm of trying to be everywhere at once.

  • Walk away with your 12-month Marketing Blueprint

    This is not theory. You’ll leave with a practical content plan, campaign templates and the exact weekly marketing system to follow throughout 2026.

  • PLUS… gain access to Matt’s complete set of tools

    You’ll receive messaging templates, audience worksheets, content scripts, campaign formulas, brand archetype resources and the same frameworks Matt uses with his agency clients.
    These will become your plug-and-play marketing assets for the year ahead.

MATT PURCELL

FOUNDER OF KYU MEDIA, SOCIAL KUNG FU

& THE BUSINESS ACADEMY

Matt Purcell is one of Australia’s leading personal branding experts and the founder of KYU Media, the creative agency trusted by top entrepreneurs, organisations and creators to sharpen their message and elevate their brand.

His story began far from the stage lights. Born in South Korea and adopted by an Australian family, Matt grew up navigating identity, belonging and resilience — experiences that shaped his ability to understand people deeply and communicate with clarity. That skill became the foundation of his work in branding, leadership and human behaviour.

Matt has worn many hats: award-winning entrepreneur, mental health advocate, podcast host, speaker and educator. His personal brand content has reached millions, and his podcast The Examined Life hit #1 on the Australian iTunes charts. He has been recognised with the Outstanding Young Entrepreneur Award and the Sydney Young Entrepreneur Award for Media & PR.

He is also the founder of Social Kung Fu, Australia’s leading verbal self-defence and confidence program for young people — now partnering with Sydney University to pioneer the first evidence-based anti-bullying program of its kind.

In 2023, Matt co-created The Business Academy with Janine Allis to help business owners build clear messaging, understand their customers and create marketing systems that actually generate momentum. Known for his insight, warmth and ability to make complex ideas simple, Matt equips founders with the tools and confidence to communicate powerfully and grow their business with intent.

This is for the business owner who ...

  • … knows their marketing could be so much better, but doesn’t know what to fix first.
    Your message feels unclear, your content feels inconsistent and you’re tired of guessing your way through it.

  • … feels overwhelmed by marketing. There's too many platforms, too many strategies, not enough clarity or direction.

  • … is good at what they do, but struggles to communicate it in a way that attracts the right customers.
    You want messaging that actually lands.

  • … wants a simple, repeatable marketing system instead of random posts, inconsistent campaigns or trying to “do everything.”

  • … wants to create content with confidence even if you feel awkward on camera or unsure what to say.

  • … cares deeply about creating trust with customers and wants marketing that feels real, not salesy or forced.

  • … is serious about making 2026 your most consistent, confident and profitable year of marketing.

THIS IS NOT FOR YOU IF ...

You’re looking for overnight results, hacks or “viral tricks.”

You want someone else to do all your marketing for you.

You aren’t willing to participate, think deeply or implement the frameworks.

You want theory. This workshop is action, clarity and execution.

WHAT MAKES THE BUSINESS ACADEMY DIFFERENT

Most marketing workshops teach tactics. We teach

what actually works inside real businesses.

The 2-Day Marketing Engine is part of The Business Academy ... a program built from the real experiences of founders who’ve built, scaled and led successful companies. Matt doesn’t teach theory. He teaches the exact frameworks he uses with top brands and fast-growth businesses today.

Here’s what makes this experience unlike anything else:

  • Built by founders who’ve actually done it

    These frameworks weren’t created in a classroom. They were shaped from 20+ years of combined experience across branding, marketing, leadership and real-world business growth. They were shaped from Janine’s journey building Boost Juice to Matt’s award-winning work with national brands.

  • A practical blueprint you can use immediately

    Every tool you learn over the 2 days is designed to plug straight into your marketing the moment you get back to work. No theory. No fluff. Just clear messaging, content frameworks, campaigns and a repeatable system you’ll actually follow.

  • A focus on humans, NOT hacks

    You won’t be chasing the next “viral idea.” You’ll learn how to understand your customers deeply, create trust at scale and build marketing that feels natural, aligned and authentic.

  • Small cohort. Real conversations. Live support.

    This isn’t a passive seminar. You’ll create messaging, plan content and map out your marketing system with Matt’s guidance, alongside other committed business owners who want clarity, momentum and better results.

  • Tools used inside real businesses

    From content scripts to campaign formulas, audience worksheets and messaging frameworks, you’ll walk away with the same tools Matt uses with agency clients and growth-stage businesses.

  • This is the proven, practical way real businesses create consistent marketing momentum. Not hype. Not guesswork. Just clarity and execution.

The Complete 2-Day Curriculum

A practical, step-by-step breakdown of what you’ll learn each day

DAY 1 - Brand Identity & Messaging Foundations

BRAND, MESSAGE & MARKETING
FOUNDATIONS (WITH MATT PURCELL)

  • Craft messaging that cuts through and attracts the right clients

  • Identify your brand archetype to guide tone, visuals and communication

  • Clarify your brand identity so customers instantly “get” what you do

  • Learn The BBQ Test

Clear messaging = better customers, stronger

trust and more effective marketing.

DAY 2 - Content, Campaigns & The Marketing Engine

CONTENT, CAMPAIGNS & GROWTH
ENGINE (WITH MATT PURCELL)

  • Create content that actually converts (even if you feel awkward on camera)

  • Build your growth engine without overwhelm

  • Plan campaigns that bring in leads consistently

  • Finalise your 12-month blueprint with clear next steps

Marketing becomes easier when your message,

content and growth plan work together.

WHAT YOU'LL WALK AWAY WITH

A practical, confidence-boosting

marketing toolkit you can use immediately.

  • A clear, confident brand message

    No more guessing what to say. You’ll refine who you are, what you stand for and how to communicate your value so the right customers instantly “get it.”

  • Content that feels natural and converts

    You’ll learn Matt’s proven frameworks for creating compelling content, even if you feel awkward on camera or hate promoting yourself. This becomes your engine for consistent visibility.

  • A simple, repeatable marketing system

    Finally understand what to post, when to post and why. You’ll map out a marketing rhythm you can actually stick to — one that builds leads week after week, without burning you out.

  • Your personalised 12-month Marketing Blueprint

    You’ll leave with a practical plan outlining your campaigns, content themes, key dates and weekly actions — so you always know exactly what to do next.

  • Plug-and-play tools and templates

    Messaging frameworks, content scripts, campaign formulas, audience worksheets and more. These are the same tools Matt uses with agency clients and fast-growth businesses.

  • More confidence as the face of your business

    With greater clarity and a plan you trust, you’ll walk away feeling capable, focused and in control of your marketing for the year ahead — not overwhelmed by it.

Real Stories from People Just Like You

Who Attended Our Online Training

Today, it's your turn to join the success story.

Vanessa

ADELAIDE, SA

★ ★ ★ ★ ★

"The calibre of expertise was insane. I've come away from this with such a clear head of where I want this business to go"

Craig

SYDNEY, NSW

★ ★ ★ ★ ★

"After 30 years in business the course really helped me develop structure in helping me move forward with my aspirations"

Sarah

SYDNEY, NSW

★ ★ ★ ★ ★

"... knowing that the advice is coming from a place of real experience, which in today's day and age when everyone's claiming to be an expert is a rarity"

HOW THE 2-DAY EXPERIENCE WORKS

Practical, interactive and built for busy business owners who

want clarity, confidence and consistent marketing momentum.

  • Two Days of Live, Immersive Training With Matt Purcell

    Two focused days with Matt where you’ll refine your message, build content that converts and map out your marketing engine, all grounded in real business experience.

  • A Boutique Cohort for Personal Attention

    You’ll get personal feedback, space to ask questions and the support of a committed group of business owners.

  • Frameworks, Templates & Tools You’ll Actually Use

    Walk away with messaging frameworks, content scripts, worksheets, campaign formulas and templates Matt uses with agency clients.

  • Real Conversations, Real Implementation

    Bring your challenges into the room. You’ll workshop them live so you leave with clarity, momentum and a system you can execute immediately.

  • Your 12-Month Marketing Engine

    Your content themes, campaigns, key dates and weekly rhythm will be mapped out so you know exactly what to do and how to keep consistent all year.

Why This Program Works (When Others Don’t)

A simple, proven way to build momentum without overwhelm.

  • It’s built on lived experience — not theory

    Matt teaches the exact frameworks he uses with high-performing brands and fast-growth businesses. No fluff, no guesswork ... just what works in the real world.

  • You get personalised feedback, no cookie-cutter tactics

    This isn’t a giant webinar or a self-paced course. Your message, content and marketing engine are shaped with you, not copied from a template.

  • It replaces overwhelm with clarity & structure

    No more “do everything everywhere.” You’ll leave with a focused, sustainable weekly system that brings in leads even when life gets busy.

  • You learn the four foundations every strong marketing system needs

    Clear messaging, compelling content, simple campaigns and a rhythm you can stick to ... taught in the right order, so everything finally clicks.

  • You build confidence by doing, not just learning

    Every session is practical and hands-on. By the end of Day Two, you’ll already be executing a marketing engine built specifically for your business.

What Happens When You Apply?

  • 1. Apply in under 5 minutes

    Share where your marketing is at and what support you’re looking for. This helps us understand your goals so we can make your call as valuable as possible.

  • 2. Book a no-pressure call with our team

    You’ll speak with one of our coaches who will walk you through the experience, answer your questions and help you get clear on your next steps — whether you join or not.
    No hard sell. Just honest guidance.

  • 3. Secure your spot (if it’s a good fit)

    If the Marketing Engine 2-Day Course is a match for your goals, we’ll show you how enrolment works. If not, we’ll point you in the right direction. Either way, you’ll walk away with clarity on what to focus on next.

Who is the 2-Day Marketing Engine best suited for?

This workshop is for business owners who want clearer messaging, more consistent leads and a marketing system they can actually stick to. Most people who join feel overwhelmed by marketing, unsure what to say, or tired of guessing their way through content and campaigns. If you want practical guidance from someone who’s helped brands grow at speed (without the fluff) this is for you.

Do I need to be good at marketing to join?

No. This workshop is designed specifically for people who aren’t confident with marketing. Matt will teach you simple frameworks anyone can use — even if you feel unsure, inexperienced, or overwhelmed. You’ll walk away knowing exactly what to say, what to post and how to run a repeatable marketing rhythm.

Is this a live program or pre-recorded videos?

It’s 100% live, taught directly by Matt.
You’ll have the ability to ask questions, get personalised feedback and complete the exercises in real time with the group. Nothing is pre-recorded or recycled — every cohort gets interactive, real-world guidance.

What if I feel awkward on camera or unsure what to say in my marketing?

You’re not alone — most people who join feel this way.
Matt will teach you the exact frameworks he uses with top brands to create natural, confident content (even if you’ve never liked being on camera). By the end of the workshop, you’ll know what to say, how to say it and why it lands ... without feeling salesy or forced.

How is this different from other marketing courses?

Most marketing courses give you theories, tactics or long lists of things to do.
This workshop gives you a repeatable system you can actually use, built from the real frameworks Matt uses with his agency clients and fast-growth businesses. You'll walk away with clear messaging, a content plan, campaign templates and a weekly marketing rhythm that brings in leads consistently.

What happens when I apply?

You’ll complete a short application and one of our team will give you a call. If it’s the right fit, you’ll secure your seat for March 2026 and get your onboarding pack.

Is there a refund policy?

We’re transparent about this upfront: because spots are extremely limited and each seat is reserved for one business only, all enrolments are final. If you have concerns, chat with us on your team call, we’re here to help you make the right decision.

Ready for Clearer Messaging, Stronger Marketing

& More Consistent Leads in 2026?

You don’t need more hacks, hustle or guesswork.

You need a simple system that you can actually stick to.

This 2-Day Marketing Engine is where clarity, confidence and consistency begin.

By joining the Marketing Engine (March 2026), you will:

  • Finally nail a clear, confident brand message

    Know what to say, how to say it and why it lands, so customers instantly “get” the value you bring.

  • Create content that actually converts

    Learn Matt’s frameworks for natural, compelling content (even if you feel awkward on camera or don’t know what to post).

  • Build a simple, repeatable marketing engine

    Map out the campaigns, weekly rhythm and systems that bring in leads consistently ... without burning yourself out.

  • Get personalised guidance directly from Matt

    Real feedback, real frameworks, real support tailored to your business ... not generic course material.

This is your chance to start the year with clarity, momentum and a plan you can finally stick to.

Limited seats. Once the cohort is full, applications will close.

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